Revenue Rehab

Considering Being a Fractional CMO? Tips to Get You Started


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In this episode of Revenue Rehab, Brandi Starr is joined by Angus Robertson. Angus is a fractional  CMO  with  Chief Outsiders and co-chair  of  the  Comp  TIA  business applications and advisory council. Chief Outsiders consists of more than 100 fractional CMOs, who help companies grow through best-in class marketing strategy and execution. Previously, Angus was CRO at a business continuity firm Axcient where he managed sales, marketing and partner success.  Angus was also EVP  of  Marketing  at  Conversant  acquired  by OneTrust, CMO at insightsoftware and VP of Product Marketing at public telecoms company Spirent.

On the couch, Angus and Brandi will discuss the pros and cons of the Fractional CMO role, as well as delving into some deciding factors when making the move.

Links:

  • Get in touch with Angus Robertson on LinkedIn
  • Learn more about Chief Outsiders

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Revenue RehabBy Tegrita