Compare your marketing actions to a tree. Roots are largely unseen and don’t attract as many leads or attention. But, they keep the business stable and strong. Branches jut out and make an impression. They provide a clear burst of growth.

If your marketing strategy has all branches, there may not be enough roots to support it long-term and the whole thing could topple over. If your strategy is all roots, it may not fit your short-term goals.

Jason & Mark talk about taking a strategic approach, helping you plan the right mix of roots & branches to meet your business goals.