If they are consistent, and a good connection maker—it’s proof that they’re a good PR person. It is their job to help you get the word out about what it is you’re trying to promote.

Are you a connector? A skilled networker? Who have you helped connect lately?

Look for opportunities to create connections between people you believe could benefit from knowing one another.

Listen to Kaleigh Moore, Freelance E-Commerce Copywriter, on The Jeff Large Podcast at jefflarge.com/podcast