If you want to change your business’ culture, you need to commit to change. Create a clear definition of what you want your core values to be. JD lays out what he has created for his business as guidelines for what your company should stand for. What are your non-negotiables and consequences? Where do you draw the line for yourself, your employees, and your clients? When you are clear with yourself and your team, you can create an easier work environment for everyone.