Unlock proven entrepreneurship strategies in this episode of the Beyond Fulfillment Podcast, featuring Matt McLean, founder of Uncle Matt’s Organic, the #1 organic orange juice brand in the U.S.! We dive deep into Matt’s journey, sharing essential business growth lessons for small business owners, start-up founders, and entrepreneurial dreamers aiming to scale with purpose.

Discover how Matt transitioned from fourth-generation Florida citrus farming to breaking ground in the competitive organic market, the challenges of pioneering organic agriculture, navigating industry pushback, and developing a brand from scratch. Learn actionable insights on overcoming invisible costs of entrepreneurship, staying authentic while scaling, and why focus is the key to success.

Matt also opens up about the steepest learning curves, community impact, maintaining innovation in the beverage industry, and his must-know advice for entrepreneurs who want to thrive.

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/

Learn more about Uncle Matt's Organic: https://www.unclematts.com/

Timestamps for easy navigation:

3:40 – Breaking into the niche market

8:39 – Entrepreneurial sacrifices

10:03 – Staying authentic while scaling

15:12 – Focus and business advice

17:48 – Handling setbacks and challenges

18:02 – Community and environmental impact

20:48 – Innovation and new product development

23:15 – Top advice for founders

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