12.23.2014 - By Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media
In January of 2013, Chris Boyer accepted a massive challenge; join the North Shore LIJ Health System to create a unified digital presence. The challenge? There were at least 80 websites, known and unknown, that related to the health system and affiliated entities. In our conversation, Chris and I walked through some of the challenges he and his team faced in creating a unified presence.
Check the time stamp below to follow the conversation follow along the conversation.
Christening the new website
00:00 Introduction00:45 80 websites!01:18 First Steps: January 201302:29 Digital presence was fragmented02:49 Website as the hub04:04 Branding = Logo05:28 New website is beautiful06:33 Web traffic07:55 Lessons from North Shore LIJ could be applied anywhere08:15 "Our website is not an org chart"09:57 Who is the website for?10:01 Gap analysis - Project Management - Content Creation10:50 Redundant content12:30 Rogue websites16:45 Emergency Department wait times18:13 11 Top Tasks that people want to accomplish on your website20:20 Web Usability Neo Insight. Personas help from Cooper.com21:27 How can you create enough content?25:38 Word count and SEO are not the goal27:42 SEO and targeting medical keywords29:05 Web traffic affected?
North Shore LIJ Health System
31:42 Who is on the team33:15 Marketing Automation33:50 Web redesign tips35:20 Don't try to eat the whole elephant at one time36:54 Social Media Tip: AJ Montpetit - Video needs good audio
Alan Cooper: The founder of Personas (Start at 11:50) YouTube Interview