Get Social Health with Janet Kennedy

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In January of 2013, Chris Boyer accepted a massive challenge; join the North Shore LIJ Health System to create a unified digital presence. The challenge? There were at least 80 websites, known and unknown, that related to the health system and affiliated entities. In our conversation, Chris and I walked through some of the challenges he and his team faced in creating a unified presence.

Check the time stamp below to follow the conversation follow along the conversation.

Christening the new website

00:00 Introduction00:45 80 websites!01:18 First Steps: January 201302:29 Digital presence was fragmented02:49 Website as the hub04:04 Branding = Logo05:28 New website is beautiful06:33 Web traffic07:55 Lessons from North Shore LIJ could be applied anywhere08:15 "Our website is not an org chart"09:57 Who is the website for?10:01 Gap analysis - Project Management - Content Creation10:50 Redundant content12:30 Rogue websites16:45 Emergency Department wait times18:13 11 Top Tasks that people want to accomplish on your website20:20 Web Usability Neo Insight. Personas help from Cooper.com21:27 How can you create enough content?25:38 Word count and SEO are not the goal27:42 SEO and targeting medical keywords29:05 Web traffic affected?

North Shore LIJ Health System

31:42 Who is on the team33:15 Marketing Automation33:50 Web redesign tips35:20 Don't try to eat the whole elephant at one time36:54 Social Media Tip: AJ Montpetit - Video needs good audio

Alan Cooper: The founder of Personas (Start at 11:50) YouTube Interview

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