Scott Goodson is the author of Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements, the founder of creative agency StrawberryFrog and the person who brought movement marketing to the world. His groundbreaking work involves award-winning movement campaigns and innovative communications for some of the world’s most iconic brands. Today he talks about the strong appeal of purpose, empathy-based marketing, the immeasurable power of movements, why advertising has become obsolete, a response to corporate culture, why being an anthropologist will help your business, authenticity vs greenwashing, and the strange power of confidence.

On today’s podcast:

• The strong appeal of purpose
• Building strategies from empathy
• What sparks movements
• Why advertising has become obsolete
• Movement marketing vs corporate culture
• Being an anthropologist will benefit your business
• Authenticity vs greenwashing
• More optimism is needed

Links:

• StrawberryFrog
• Uprising Movements
• Uprising: How to Build a Brand-and Change the World-By Sparking Cultural Movements
• Uprising!!! Podcast

Full show notes at: http://corporateunplugged.com/podcast/

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