Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellation Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.

Guest: 

• Anim Haroon, Manager, DTC Growth Strategy, Constellation Brands

Resources: Leveraging the direct-to-consumer playbook

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead