Marcus Gaughan owner of Minds on Fire joined us and we covered the systems he uses to run an AI/automation consulting practice across retail, insurance, fintech, and healthcare. Practical takeaways for consultants:Translate asks to systems: Map lead → conversion → fulfillment → retention, then pick levers.Data triage first: Pull from POS/payment exports/inboxes; standardize as you go.Narrow loops, human review: Chat-assisted intake, event-driven email, dashboards; humans approve money-moving/outbound promises.Constrain agents: Keep LLM actions inside the product’s API surface; require confirmations and action summaries.Measure what matters: Revenue/conversions first, then dwell/click paths and AOV; iterate on what moves those.Subscribe for more founder interviews, automation strategies, and real-world AI breakdowns.

Guest: Marcus Gaughan

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Host: Apurva Misra

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