Sometimes creative people fall into the originality trap. They focus so much on originality that they lose focus on the other half of the creativity equation: effectiveness. Placing contraints on ourselves as creators is how we guide our creativity towards usefulness. They are a necessary component to great creative thinking. Your creative. Your a free thinker. You’re an artist. That’s true. But what matters is whether you can be a free thinker inside a set of constraints. When you see the problem differently than others, it only makes sense that you’d take different actions, based on different goals, and arrive at a different conclusion. Your constraints matter. How you define a problem matters.