"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in our conversation on Construction Marketers.

Dante is a Managing Partner at Tiello, an AEC recruiting firm and one of the top construction content creators.

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Most young generations struggle figuring out what they want to do when they grow up. So they lean on what their parents, teachers, friends, or social media say you should do. The problem is that everyone is different. Everyone has different strengths and interests. There's no one size fits all. That's where James found himself at 15. Completely lost and not sure what he wanted to do. But he knew he needed to make some money to pay for a truck. So he got a blue collar job and it changed everything.

Today, I'm chatting with James Devinney about his impact on the construction industry through his Dirty and Driven Project.

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Marketing is how we communicate our message. Whether you're hiring. Whether you're trying to show your clients what you're capable of building. Or whether you want to bring more awareness to the trades. Marketing is one of the BEST ways to make that happen.

Today, I invited Kristina McMillan to discuss marketing in the construction industry. Kristina is a construction marketing strategist, industry leader, growth advisor, Founder of CREW Collaborative, and Owner of Steel Toe Consulting.

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Content creation ISN'T easy. And it took it's toll on me. So much so that I thought of quitting content creation altogether. But I didn't and today I'm sharing the changes I'm making to continue creating more content...without burning out. I also take the time to answer a question about building your personal brand. Even if you're not creating a ton of content right now, I recommend you still listen to this video. You'll learn from my mistakes so you don't have to make them too.

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Social media marketing is going to attract the next generation of construction workers. For the longest time, contractors have dismissed social media in construction. But as the labor shortage continues to increase, they won't have any other choice than to leverage social media to attract the next generation.

Andrew Brown is the CEO of Toolfetch, a LinkedIn influencer of the trades, and a Founding Member of the Skilled Trades Advisory Council. Today, he breaks down his strategy for rewriting the narrative around the trades through social media content. Andrew also breaks down his ENTIRE short-form video strategy.

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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Building your personal brand is the best way to get new clients, land your next job, or build a network of people you never thought possible. That's what I've done, and that's what my guest has done.

Today's guest is Lance Furuyama. Lance is a VP of Operations, Livestreamer, LinkedIn newsletter curator, and a Construction Industry Liaison for Lumber. Time to build your personal brand in construction.

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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It's crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media's impact continues to increase. The contractors that don't embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another.

And here are some other topics we cover:

• Why we need more marketing agency alliances
• Marketing agencies are great at sales but not their own marketing
• The importance of real and raw content through stories
• How Liberty went from working in Theater to social media marketing in construction
• The biggest mistakes contractors make on social media
• The content that performs the best in construction
• Going viral in construction

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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Podcasting in construction is one of the most overlooked content platforms. Yet, it's a place where contractors can unite their office and field, cast vision, and build their culture. Considering the fight for the best talent, every contractor should do what is necessary to attract and retain the best talent. So, Alex and I got the chance to breakdown how to build a great construction podcast in today's episode.

And here are some other topics we cover:
• What makes a great podcast.
• How Alex went from a Web Developer to a Podcast Producer.
• Lessons learned from being an in-house Podcast Producer.
• Tips for contractors wanting to start a podcast.
• Alex's favorite construction podcasts.

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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The construction industry isn't great at marketing. So anytime I find someone creating content that isn't only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where we unpacked his construction newsletter strategy that has grown to over 1800+ subscribers. What's crazy is that Matt isn't a traditional marketer himself. He's a Construction Management Professional full-time. And has built Construction Yeti on the side. We also discussed marketing in construction, sharing upcoming content ideas, and even his hot take on ConTech marketing (which is a very spicy take).

2:48 - How a Construction Manager Landed in Marketing
4:34 - What Construction Yeti use to be
5:51 - Why construction marketing is boring
7:51 - Why every contractors need to post on social media
13:02 - The birth of the Construction Yeti newsletter
15:46 - What's on the Construction Yeti newsletter
18:51 - Don't be predictable on social media
20:42 - The results from starting a construction newsletter
21:36 - The sacrifice with being a construction content creator
24:31 - How Construction Yeti grew to almost 2000 subscribers
28:12 - Reddit in construction
32:41 - Create content like you're posting on Reddit
34:53 - How to start your own construction newsletter
36:50 - Construction newsletters to follow
40:28 - Repurposing micro content into long-form content
43:20 - Jonathan and Matt share an upcoming social media post idea
46:32 - Non-construction newsletters to follow
47:44 - The Alex Hormozi content strategy
52:18 - HOT TAKE on ConTech
54:46 - How to connect with Matt

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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The number one way any contractor can differentiate themselves from their competitors, position themselves as a great place to work, and show the world the type of contractor they are is by the ONE thing: Construction CEO content. There's a small group of CEOs sharing content about their story and journey in construction. And that same small group of CEOs are reaping all the benefits from having a personal brand. Benefits like building brand awareness for their company, making it easier to land new clients, and winning over the BEST talent in the industry. You've likely seen construction CEO content on social media. You've likely wanted to replicate the same strategy. But you get stuck. You begin to think, what should I post about? and the important question: will anyone care? Well, I have good news for you.

Today, I'm breaking down the TOP 5 content topics that will work for ANY construction CEO.

0:57 - 1st CEO content idea
2:02 - 2nd CEO content idea
3:17 - 3rd CEO content idea
4:32 - 4th CEO content idea
5:41 - 5th CEO content idea

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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