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Construction Marketing Insights - Episode 66 | Ryan Jones
We know the construction industry is evolving at an incredible pace, I start most episodes by saying so, a scene setting if you like, and with it, the way companies market themselves is changing too. From digital transformation to shifting buyer behaviours, marketing teams are constantly adapting to new challenges and opportunities. But with so much data, technology, and strategy at play, what really matters when it comes to effective construction marketing?
In this episode, we take a deep dive into the latest trends, challenges, and insights shaping the industry from the people in the know, those pesky marketers. We’ll be exploring findings from the latest research curated by the SLG Agency in their annual Horizon Report (link in the show notes - obvs), uncovering what’s changed over the past year, and discussing the real impact of key marketing activities.
From AI and personalisation to the role of brand awareness, we’ll be cutting through the noise to understand what’s driving success, and what might just be a distraction. So, whether you’re a marketer, business leader, or simply curious about the future of construction marketing, this episode is packed with valuable insights you won’t want to miss and who better to lead us through this than someone familiar to the podcast.
Today we welcome BACK Ryan Jones, Managing Director at SLG. Ryan has 20-years of experience managing communications for some of the construction sector’s biggest names, building up a wealth of strategic marketing experience.
Under Ryan’s leadership, SLG has won multiple awards for its impactful campaigns, proving that marketing can do more than just promote, it can shape industries.
Here are the marketing insights we chat about
- Introduction to the Horizon report
- What’s changed since last years report
- Why brand awareness is a main activity… but not a key metric?
- A focus on MQLs and… web traffic?
- Campaign volume down and why this is a good thing
- Content is 'the internal’ King, but strategy isn't
- AI and personalisation are hot topics (but so is podcasting)
- Is AI suffering from 'new shiny toys syndrome' as sustainability becomes unsustainable
Links
Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028
Website: https://www.builddifferent.marketing/
Linktree: https://linktr.ee/builddifferent
Further Links
https://www.slg.agency/horizon-2025/
View all episodes
By Peter SumptonWe know the construction industry is evolving at an incredible pace, I start most episodes by saying so, a scene setting if you like, and with it, the way companies market themselves is changing too. From digital transformation to shifting buyer behaviours, marketing teams are constantly adapting to new challenges and opportunities. But with so much data, technology, and strategy at play, what really matters when it comes to effective construction marketing?
In this episode, we take a deep dive into the latest trends, challenges, and insights shaping the industry from the people in the know, those pesky marketers. We’ll be exploring findings from the latest research curated by the SLG Agency in their annual Horizon Report (link in the show notes - obvs), uncovering what’s changed over the past year, and discussing the real impact of key marketing activities.
From AI and personalisation to the role of brand awareness, we’ll be cutting through the noise to understand what’s driving success, and what might just be a distraction. So, whether you’re a marketer, business leader, or simply curious about the future of construction marketing, this episode is packed with valuable insights you won’t want to miss and who better to lead us through this than someone familiar to the podcast.
Today we welcome BACK Ryan Jones, Managing Director at SLG. Ryan has 20-years of experience managing communications for some of the construction sector’s biggest names, building up a wealth of strategic marketing experience.
Under Ryan’s leadership, SLG has won multiple awards for its impactful campaigns, proving that marketing can do more than just promote, it can shape industries.
Here are the marketing insights we chat about
- Introduction to the Horizon report
- What’s changed since last years report
- Why brand awareness is a main activity… but not a key metric?
- A focus on MQLs and… web traffic?
- Campaign volume down and why this is a good thing
- Content is 'the internal’ King, but strategy isn't
- AI and personalisation are hot topics (but so is podcasting)
- Is AI suffering from 'new shiny toys syndrome' as sustainability becomes unsustainable
Links
Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028
Website: https://www.builddifferent.marketing/
Linktree: https://linktr.ee/builddifferent
Further Links
https://www.slg.agency/horizon-2025/