"Cracking the Code in B2B IT Sales - Strategies to Book the First Meeting" - Chris Harasty, Harasty ConsultingWith so much advice around B2B sales, consultants and freelancers often fall back on referrals, ad hoc outreach, or hoping the next opportunity appears. In this session, Chris Harasty explains how to move beyond network-based selling and build a simple, repeatable system for booking first meetings. The focus is practical and grounded, showing how to turn cold outreach into warmer conversations, create a consistent flow of qualified appointments, and build sales momentum without relying on luck or burning hours on manual prospecting.