Ever launched a coaching program or product that flopped?

You're not alone.

In this episode, Tobi from metaFox sits down with innovation consultant and leadership trainer Paris Thomas to explore what it really takes to design offers people want. Using tools like the Business Model Canvas and AI-powered strategy platform RapidVisual, they uncover practical methods for coaches and facilitators to fail smart, test faster, and build more relevant offerings.

Key Highlights:

• Why even seasoned consultants fall into the "build first, test later" trap—and how to avoid it
• How AI can rapidly prototype your entire business model and value proposition in minutes
• The importance of combining structured customer insights with good old human interviews

Links & Resources:

• RapidVisual – https://www.rapidvisual.ai/
• metaFox Learning Tools – https://metafox.eu/
• Use metaFox15 to get 15% off of RapidVisual
• Get Stattys notes - https://www.stattys.com/
• Check out the last two episodes featuring Paris Thomas - https://metafox.eu/podcast

Chapters:

00:00 Introduction to the Business Model Canvas

00:53 Real-World Application and Challenges

01:30 Guest Introduction: Paris Thomas

02:08 Paris's Journey from Leadership to Innovation

05:21 The Role of AI in Innovation

06:11 Lessons from Entrepreneurial Failures

11:31 Building and Testing Business Models with AI

26:24 AI vs Human Insights in Workshops

27:04 Creating Customer Value Scenes

28:02 Using AI for Customer Interviews

29:25 Strategic Business Model Enhancements

30:31 AI Conversations for Better Revenue

33:54 Scaling Customer Interactions with AI

41:09 Experimenting with Pricing Strategies

46:07 Lightning Round: Facilitator Insights

51:49 Final Thoughts and Takeaways