Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism.

In fact, according to our guest, Faton Sopa">Faton Sopa, co-founder and CEO of Manaferra">Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites.

In Part Two of our discussion around search engine marketing, we address some common shortfalls in higher ed marketing SEO strategies.

Join us as we discuss:

- The marriage of technical web design and content (1:46)

- Referral backlinks and the subtle art of link building (19:42)

- Why colleges and universities are shorting their SEO potential (36:44)

Check out these resources we mentioned during the podcast:

- Faton Sopa">Faton Sopa

- Manaferra">Manaferra

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

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