Why do some restaurants keep the lights so low that you need a flashlight to read the menu? And why do hotels insist on tiny labels on bottles of soap and shampoo, labels so small you need your glasses on to choose the right one?

These are just two examples of consumer ageism.

Our guest this week on The Art 2 Aging is John Bateson, a former private equity CEO and professor at both the London and Stanford Schools of Business where he acquired a doctorate in business management and Masters in Economics. John writes a Substack newsletter titled Consumer Ageism. And in our conversation, he lays out a number of theories about ageism and the older consumer.

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