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On this week's episode, marketing professor, Beth Grabowski shares her expertise on consumer behavior. Beth shares about how we as consumers have to use system 1 and system 2 decision making, and that marketers can use this psychology to plan marketing campaigns.
On this week's episode, marketing professor, Beth Grabowski shares her expertise on consumer behavior. Beth shares about how we as consumers have to use system 1 and system 2 decision making, and that marketers can use this psychology to plan marketing campaigns.