Consumer choices are supposed to be based on rational self-interest. Find out how a new study explains why we often make sub-optimal decisions that barely meet our needs. 
 
This episode is also available as a blog post: http://daretoknow.ca/2022/06/10/consumer-choices-dont-always-make-sense/

Consumer choices are supposed to be based on rational self-interest. Find out how a new study explains why we often make sub-optimal decisions that barely meet our needs. This episode is also available as a blog post: http://daretoknow.ca/2022/06/10/consumer-choices-dont-always-make-sense/

Consumer Choices Don’t Always Make Sense

Dare to Know is a podcast published by David Morton Rintoul offering feature stories aimed at those who find meaning in understanding our universe, our place in nature and our humanity.

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Consumer Choices Don’t Always Make Sense

Consumer Choices Don’t Always Make Sense

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