During this episode of Tech Qualified, Justin Brown chats with Laurie Hood, SVP Marketing at Mobilewalla. The interview focuses on Laurie’s experience in a B2B capacity - mostly with technology and technology marketing. Laurie takes a deeper dive into how marketing functions at Mobilewalla, which focuses on selling to B2C companies across a variety of industries such as retail, telecommunications, travel and financial services.

Episode Highlights:

• Laurie breaks down her past work experience before arriving at Mobilewalla in 2018.
• Laurie started her career as a consultant at Accenture, and later on joined IBM where she was VP of Product Marketing. 
• Mobilewalla marketing focuses on three primary things, driving brand awareness, generating demand, and enabling our sales teams. 
• Mobilewalla is a data and insights company, with expertise in consumer intelligence solutions.
• Laurie was the first marketer at Mobilewalla. 
• At Mobilewalla, the company also partners with advertising agencies to help them serve their clients.
• They help companies increase customer loyalty, grow revenue and improve the predictiveness of their models and effectiveness of their marketing spend.
• Mobilewalla places content on their own channels, website, social media properties and partners with groups who serve or try to attract the same target audiences. 
• Mobilewalla is also shifting towards becoming more digital by actively participating in webinars and other virtual formats.
• Laurie talked about how her team is reaching out to local groups, who would have done in-person events, and then offering content to help them produce virtual events.
• On a quarterly basis, the marketing focuses on publishing a significant piece of content - like a white paper - and then two to three blog posts a month covering themes such as data enrichment or leveraging artificial intelligence in marketing.
• Laurie talks about how the company has developed content in a designated section on their website as “Technology Briefs” and discusses how these pieces take a much deeper dive into areas not available in traditional blog posts.
• Laurie also mentioned that she started many marketing initiatives from a standing stop...and started with a website for the most part. So, there’s been a strong focus on just creating foundational material needed for the marketing team.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.