CONSUMER DECISION-MAKING: FEELINGS VERSUS REASONS

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching.

With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU’s faculty from its six schools – School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences – collaborate closely to generate leading-edge research with a global impact.  They also collaborate with leading foreign researchers, as well as partners in the business community and public sector through its research institutes and centres.

This section is an online resource of SMU podcasts that feature research and business insights from SMU faculty on a diverse range of subject matters.

Education

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching. With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU’s faculty from its six schools – School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences – collaborate closely to generate leading-edge research with a global impact. They also collaborate with leading foreign researchers, as well as partners in the business community and public sector through its research institutes and centres. This section is an online resource of SMU podcasts that feature research and business insights from SMU faculty on a diverse range of subject matters.

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching.

With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU’s faculty from its six schools – School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences – collaborate closely to generate leading-edge research with a global impact.  They also collaborate with leading foreign researchers, as well as partners in the business community and public sector through its research institutes and centres.

This section is an online resource of SMU podcasts that feature research and business insights from SMU faculty on a diverse range of subject matters.

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CONSUMER DECISION-MAKING: FEELINGS VERSUS REASONS

CONSUMER DECISION-MAKING: FEELINGS VERSUS REASONS