What does it really mean to be consumer-driven in today’s manufacturing landscape? Traditional production models based on forecasts can’t keep pace with shifting demand, volatile tariffs, and rapid market changes. In this episode, we welcome Liya Getachew, Principal at Sendero Consulting, to explore how manufacturers can transform their operations to stay agile and competitive. Liya shares her expertise on the fundamentals of consumer-driven manufacturing, explaining how it differs from traditional models and why agility is crucial in navigating tariff volatility. From designing production lines that can pivot quickly to leveraging real-time consumer insights and translating data into smarter procurement and production strategies, this conversation offers a clear picture of how manufacturers can embrace resilience and flexibility in an era of constant disruption.Sponsored By: