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Humanization of Messaging–Consumer Health POV with Mark Prince #messageengineer! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Mark Prince. 

Mark has more than 20 years in the consumer retail and healthtech space, He was most recently CEO of Qardio, a remote patient monitoring company with a consumer devices business unit. Before that, Mark was the Vice President Consumer Business at Withings, a pioneer in consumer connected health products segment, and previous to that, Head of Retail for Nokia Health. In earlier days, one of his favorite projects was selling Nerf-branded protective covers to the Apple store.

Mark Prince shares a multitude of marketing and messaging insights that will drive future success in consumer health, healthtech, and medical devices.

Listen now to hear key takeaways, including: 

• How B2C needs to think in terms of “superpowers”
• Human Enablement vs. Business Model Enablement
• Why “consumerization of healthcare” is the wrong term
• How medical device marketing needs to think about market segmentation
• The power of brands and much, much more!

Listen to the full episode on the Message Engineer Podcast everywhere!

Watch full video episode: https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA

Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

Follow Mark Prince: https://www.linkedin.com/in/maprince/