Zane Adams is co-founder and executive vice president of strategy and development for FedUp Foods, one of the biggest private-label manufacturers of functional beverages in North America. Adams joins the Food For Thought podcast to discuss what is driving the private-label business today — and how economic conditions should continue to drive it in the future.

He also digs into consumer trends and perceptions around health-and-wellness products, and how the food and beverage industry is stepping up to meet those customers on their level.