What do a blindfolded hawk and a marketing team without consumer insights have in common? 

They’re flying blind.

Consumer research is the special sauce that helps you keep your finger on the pulse of customer needs.

In this episode, host Josh Van Dyk interviews Laura Cunningham, Senior Manager - Integrated Marketing at Stitchfix, about the varied sources of consumer insights available to marketers.

We also discuss:

The drivers of consideration

How the customer journey informs content creation

Why a lot of COVID-aware and BLM marketing felt inauthentic

How to stay aware of customer needs

For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts. 

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