In this episode of Spieckerman Speaks Retail, Carol Spieckerman sits down with Joe Brady, commercial real estate guru and author of "Work. Shop. The Consumer-Driven Transformation of Commercial Real Estate." 

Joe unpacks how the concepts of "work" and "shop" have shape-shifted from nouns to verbs, driven by technology and changing consumer behaviors. From the rise of omnichannel retail to the tectonic shifts in work culture post-pandemic, Joe offers a fresh perspective on how these and other transformations are reshaping our physical spaces, leadership styles, and business processes.

Joe and Carol dive into the realities of consumer primacy and how retailers are balancing customer empowerment with behavior-shaping technologies. They explore the delicate dance between giving customers everything they want and nudging them towards mutually beneficial choices.

Key Takeaways:

• Why the office sector is having a “retail moment” (and it’s long overdue).
• How the recent wave of return-to-work mandates might backfire.
• Why effectiveness beats productivity in the conceptual economy.
• How "sick buildings" could drive more sustainable spaces.

If you’re curious about the future of work and shopping, this episode is packed with insights that'll have you seeing built environments in a whole new light. 

Joe Brady website

Joe Brady on LinkedIn

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