We talk Consumer Search Behavior in Local SEO, discussing some interesting research on Google local search results, reviews and conversion.

My guest is Mike Blumenthal, cofounder of Near Media, and widely considered the godfather of local search from his unmatched research, publishing, consulting, and experience in local. We discuss their research on how Google local search results are engaged with across result types like organic, map packs, reviews, and ads, as well as the differences from industry to industry. Some eye opening information shared.

Important links:

• Research discussed: The Local Finder, Google's DMA Compliance, Multi-location local SEO strategy
• The Near Memo podcast (Highly recommend) 
• Mike Blumenthal on Twitter
• Mike on LinkedIn

Conversion Cast is sponsored by Leadferno