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AI is rewriting how marketing gets done and who consumers trust.
In this episode, we explore how AI is transforming every layer of marketing from influencer strategy to campaign performance and what it means for CMOs leading the shift. You’ll hear how brands are automating creative and influencer operations, the four biggest opportunities AI unlocks for marketing performance, and why transparency around AI-generated content is fast becoming a new trust currency. We also look ahead to the next consumer frontier: agentic AI shopping and what it means when your customer’s next “influencer” might be an algorithm.
By MartechtureAI is rewriting how marketing gets done and who consumers trust.
In this episode, we explore how AI is transforming every layer of marketing from influencer strategy to campaign performance and what it means for CMOs leading the shift. You’ll hear how brands are automating creative and influencer operations, the four biggest opportunities AI unlocks for marketing performance, and why transparency around AI-generated content is fast becoming a new trust currency. We also look ahead to the next consumer frontier: agentic AI shopping and what it means when your customer’s next “influencer” might be an algorithm.