Soft drink is fast losing its fizz as consumer tastes change, taking Coke's revenue and earnings with it.
It raises the question, is this terminal decline or can Coca Cola's fortunes be reversed?

Soft drink is fast losing its fizz as consumer tastes change, taking Coke's revenue and earnings with it. It raises the question, is this terminal decline or can Coca Cola's fortunes be reversed?

Consumers lose their sweet tooth and Coca Cola finds itself going flat

The day's business and finance news, with the latest trends on international share and currency markets, pointing to what Australians can expect in the day ahead.

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Consumers lose their sweet tooth and Coca Cola finds itself going flat

Consumers lose their sweet tooth and Coca Cola finds itself going flat