Umapagan Ampikaipakan joins us to share his joys and frustrations upon years of exploring and promoting local pop culture. We reflect on the tensions between being supportive and critical, open yet uncompromising. How do we creatively discourse around the uniqueness of local tastes while keeping in mind the broader questions of 'standards' that we, whether unrealizingly or not, still expect when we spend our money to enjoy a Malaysian movie, song or book?

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