KCSB's Jose Vidaurri dives into consumption stigma: the concept of seeking to avoid being judged for purchasing a cheaper alternative versus a name brand.

Consumption Stigma and the Effects on Consumers

Non-commercial, educational, and community-led. KCSB News is dedicated to covering underreported stories of local, national, and international importance. Our team of student and community journalists here in Santa Barbara County produces content encompassing a variety of topics, ranging from politics and public health to environmental affairs and the arts.  

You can listen to our newscasts on-air Monday and Thursday at 5:00 pm and new episodes of Inside Isla Vista on Wednesday at 5:00 pm, all on KCSB-FM 91.9 or at kcsb.org. You can listen to our KCSB Archives show on Wednesdays at 9:30 AM PT.

News

Non-commercial, educational, and community-led. KCSB News is dedicated to covering underreported stories of local, national, and international importance. Our team of student and community journalists here in Santa Barbara County produces content encompassing a variety of topics, ranging from politics and public health to environmental affairs and the arts. You can listen to our newscasts on-air Monday and Thursday at 5:00 pm and new episodes of Inside Isla Vista on Wednesday at 5:00 pm, all on KCSB-FM 91.9 or at kcsb.org. You can listen to our KCSB Archives show on Wednesdays at 9:30 AM PT.

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Consumption Stigma and the Effects on Consumers

Consumption Stigma and the Effects on Consumers

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