On this episode of the Lead With Purpose podcast host, Tze Ching Yeung shares something she has learned from Grant Cardone, a very successful businessman and sales expert who has training programmes around marketing, sales, entrepreneurship, etc. He recently gave a seminar after appearing on the TV show ‘Undercover Billionaire’ where he was challenged to create a $1million business from scratch in 90 days with $0. He ended up making $5.5million. How?

KEY TAKEAWAYS

• Firstly, Grant Cardone was not allowed to use his name, his credit cards, his contacts, or his family during his 90 day challenge. He explained that the way he created this successful business is by a framework that he simplified into contacts = contracts. Who has what we need for us to succeed or to sign that contract?  Find out who that is.
• Grant found a guy, Ryan, who owned a small store and told him he had nowhere to stay and that in return for somewhere to stay he would look after and clean the store after hours. As well as letting Grant do this, Ryan also gave him $100 credit at a local restaurant so he could eat. He also gave him a list of names of the local players in the area, Grant then set about contacting these influential people and this was the beginning of him building his business.
• He offered one businessman marketing services in return for not very much, he just wanted to gain the experience and meet some more people. Because he did so well, he got hired and got $5,000 to run a promotional campaign. 
• After covid stopped the filming of the show, Cardone went back and found out the company had replaced him with a marketing agency. So, he approached them and asked if they could partner us to create a marketing business. They then pitched their services to all of the company’s contacts and local businesses and from there they grew the business to $5.5million within 90 days.

BEST MOMENTS
‘For everything that we do and want in life there is somebody else who has it, so the more contacts that you make with people who have what you want, the more contracts you will get.’
‘When you ask for something make sure you also offer something back.’
‘People are everything. They have everything that you need and your job is to identify who those people are and find a way to convince them to give it to you. The only way you do that is through contacts.’
‘How many people do you contact every day? Are you working on your outreach? Are you cold calling people? Get in touch with people, network with them, ask them what they need, tell them what services you can provide to them.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/