Contagious by Jonah Berger explores why certain products, ideas and behaviours go viral while others don’t. Berger introduces six key principles, known as STEPPS, that make things contagious: Social Currency, Triggers, Emotion, Public visibility, Practical Value, and Stories. These principles drive social transmission and explain the psychology behind viral campaigns and global movements.

This podcast goes beyond a simple summary of Contagious, offering you actionable insights into the science of sharing and word-of-mouth marketing. Discover how to apply these principles to create content that resonates, spreads and leaves a lasting impact.

---

For more book reviews, summaries and recommendations, check Book Blabber blog

To stay in the loop, subscribe to our newsletter

To bond with other bookbeezzz like you, join our WhatsApp group