<p>Why do some ideas, products, or messages go viral, while others die in silence? In this episode, we unpack <em>Contagious</em> by Jonah Berger, exploring six key principles that make things catch on, from social currency to practical value.</p>

Why do some ideas, products, or messages go viral, while others die in silence? In this episode, we unpack Contagious by Jonah Berger, exploring six key principles that make things catch on, from social currency to practical value.

Contagious: Why Ideas Spread (and How to Make Yours Go Viral)

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
If you want clarity without the clutter, insight without the effort, this is your go-to listen.
New episodes weekly.
Just press play.

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Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

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Contagious: Why Ideas Spread (and How to Make Yours Go Viral)

Contagious: Why Ideas Spread (and How to Make Yours Go Viral)