How do you feel when you experience content that over-promises? Creating compelling content is part of the process of making your prospects aware of you. Great content then makes them interested in you.But it's important to make sure marketing, sales and operations are all in alignment with content. Imagine over-promising and under-delivering. It destroys trust. Listen as I talk To Cate Caruth, founder of Creative Words, a content and copy writing specialist.&nbs...