Content Analytics is the practice of understanding exactly what content your organisation currently possesses, how effectively this content is being utilised and what influence this utilisation can have on your consumers or customer’s behaviour!

It’s all about “reading the trails” that are left behind by people (and systems!) as content is delivered, discovered, and consumed.

Megan Reutin is Global Head of Data Science & Strategy at Grunenthal Group. She’s an expert in Artificial Intelligence, social media, and Data Science. Twice Inspirational Woman of the Year finalist, she’s a bilingual thought leader who is a passionate advocate of inspiring future generations into technology and data careers.   

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