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Almost didn't do one today. Had a bit of a sluggish day but I at least finished the #vlog for tomorrow. Wasn't really feeling like recording but I thought why not, only a minute. Still glad I did even though it's a bit late.

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Started running another Facebook ad for the channel so we're running 2 in total at $2USD a day per ad since the first one we ran seemed to perform well. The goal with these ads isn't necessarily to get tons of follows and likes but to first hopefully get people to laugh and be curious and second to get awareness that we even exist.

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Building a significant brand from nothing takes an incredible amount of consistent time, energy, and strategy and I'm not about to be as naive as to think I can build one easily overnight (or in the next few years even). I would also prefer to build it on the back of my true authentic self rather than chasing attention by making content that might get me immediate likes and follows but doesn't feel true to me.

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These one minute videos are one part of me taking ownership of my ambitions. If I want what I say I want then I need to put the work in. If I believe that content everyday is a key component then content everyday is what I have to do. .

#authenticity #documentdontcreate

#ambition