The world of collaborative technology in the workplace is growing before our very eyes, and the Pro AV industry is set to capitalize on this in a pretty unprecedented way. Where as before, digital media existed as a tool to entice external viewers, it's now a powerful tool internally as well. Huddle rooms and video conferenceing technology is creating a perfect, authentic medium for digital content to hit employees, and when the technology grows, so does the quality of the content, and vice versa.