During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Matouš Roskovec, the Creative Lead at Avocode. The interview focuses on the past experiences of Matouš as a copywriter and how he’s transitioned to leading a team responsible for campaigns and content on a variety of different platforms. Learn how the organization builds their conversion strategy after attracting hundreds of thousands of visitors to their content.

Episode Highlights

• Matouš provides some insight into his past work experience which includes copywriting with a couple of advertising agencies before arriving at Avocode.
• He talked about his working experience as a freelance copywriter for several years before joining Avocode.
• Matouš discusses the ideal customer profile of Avocode...which aims to bridge the gap between designers and developers.
• The company provides a design collaboration platform for agencies, startups, enterprises and pretty much any entity that needs to code websites or apps.
• Matouš talked about how the web has evolved in the past four years and how Avocode originally started as a development agency.
• Avocode’s founders dealt with the problem of combining design and development, developed several plugins and ultimately landed on developing a single tool which could open a variety of design file formats.
• He explained their typical customer’s working process which includes the whole workflow of the design process and working through feedback until the design is finalized.
• Matouš discusses how the Avocode marketing team is constructed - a combination of three teams in Growth, Creative and Customer Success.
• Avocode’s growth team constantly evaluates the company’s pricing packages and feature set to align with customer expectations and requirements.
• Avocode uses over 30 paid tools for marketing (Notion, Intercom, etc) and the combination of a variety of SaaS tools allows their small team to be highly efficient.
• While talking about content, Matouš also talks about The Grit which is a blog series of branded content by Avocode.
• The Grit is a set of written interviews with thought leaders in the design and development space (check out Product Design Tips from the Twitter Hashtag Inventor, Chris Messina)
• He explained a content strategy which involves the 20% / 80% rule. The team spends 20% of their time creating new content and

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.