Content must be useful or it won't work. 

What makes content useful to a consumer?

In this episode, host Josh Van Dyk and Ian Truscott , Head Of Content - iManage , discuss how to create useful content and where to make it accessible to consumers. 

We also discuss:

- Why you shouldn't post content on five channels right from the start

- Marketing technology as the backbone of content

- How to make content more accessible to customers

- Staying informed about content marketing

Reach out to Ian on LinkedIn. 

For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts. 

Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.