When you're creating your content, do you ever stop and think about how your audience will perceive it, or how they will take your message at heart? From a writer's perspective, today's guest, Shane Snow, teaches us how to create bingeable content. Shane is an award-winning journalist, entrepreneur, author, and the Co-Founder of the content marketing platform called Contently. Tapping into the feeling of the audience, Shane explains that how you show up in the world directly impacts the way others feel about your content. He also discusses the underlying principles of bingeability, and reveals how he manages his dream team to create articles and newsletters.

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