The Deets with Duddy

Content, Coaching & Community at LFG Labs | Sam Gerbig on The Deets with Duddy


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Sam Gerbig is a Calgary-based personal trainer and the marketing lead at LFG Labs, a strength and performance gym known for its tight-knit community and creative content.

In this episode of The Deets with Duddy, Sam shares what it’s like to balance life as both a coach and content creator. We talk about:

  • How she went from fitness creator to working full-time at a gym

  • Her role running social media and editing content for LFG

  • The pressure to show up online when burnout hits

  • Why the gym isn’t just about the body—but about showing up mentally

  • Creating videos that reflect gym culture (and why some hit, some flop)

We also get into her take on filming content during classes, building confidence in front of the camera, and the realities of working in fitness without losing your own spark.

🎧 Follow Sam: https://www.instagram.com/samgerbig
💪 Follow LFG Labs: https://www.instagram.com/l.f.g.labs
📍 Calgary, Alberta

The Deets with Duddy is Calgary’s Late-Night Show — in podcast form.
Hosted by Jeff Dudder (“Duddy,” @duddydoesit), the show features real conversations with the people shaping Calgary—artists, athletes, entrepreneurs, chefs, community leaders, and creatives of all kinds.

📍 Based in Calgary, Alberta
🆕 New episodes every Monday

📲 Instagram: @thedeetswithduddy

#SamGerbig #LFGLabs #TheDeetsWithDuddy #CalgaryPodcast #YYCFitness #WomenInFitness #StrengthTraining #FitnessContent #GymMarketing #GerbigOrGoHome #ContentCreation #FitnessCoach #CanadianPodcasts #YYCEntrepreneurs

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The Deets with DuddyBy @duddydoesit