Today’s guest, Dave Pelland, and I talk not only about creating content, but also setting a goal, creating a plan, and then executing all of the back end pieces to put your content out there.  

Dave and I dissect some of my favorite productivity aspects of his book “How to Plan a Content Marketing Project”, including recycling your content. 

We wrap it all up with the most overused business buzzword out there: authenticity. To write really well, it’s important to be yourself. Write in your voice and junk the jargon. 

About 

Dave Pelland works with services firms to help them build relationships by publishing content that supports their business goals. 

His latest book, How to Plan a Content Marketing Project, outlines a basic framework for publishing content efficiently.  

Dave Pelland 

To learn more about your host, Catherine Avery:  

Productivity by Design  

Facebook Page and  
LinkedIn   

To connect with Catherine: Schedule a Call  

*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you. 

Purchase her book, make a private life enrichment appointment or sign up for her monthly Newsletter on her Website: www.totalbalancelifechoice.com 

For brief Virtual stress reduction sessions, go to her Youtube channel:   https://www.youtube.com/channel/UCuRLnMR6JI_NBTS9c5UNsLg 

Follow her on Instagram at Totalbalancelifechoice or Linked in at Theresa C. Crisci. 

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