In this episode, we talk to Diana Richardson, a pioneer in the field of content marketing and a key player at Content at Scale. Diana shares her journey from traditional content creation to embracing AI-driven tools that automate and enhance the process. She delves into how AI is not just about regurgitating content but about creating stories that rank and engage audiences. We explore the skepticism around AI in marketing and how perceptions are shifting, with insights from her colleague Julia McCoy's transformation from an AI skeptic to an advocate. Join us as we explore the evolving landscape of content marketing in the age of AI with Diana Richardson.

Links mentioned in this episode:

https://www.linkedin.com/in/diana-richardson-8965a317/

(0:00) Introduction to Techtastic and Guest Diana Richardson

(1:22) Diana's Involvement and Introduction to Content Creation at Scale

(2:44) Versatility and Features of Diana's Tool

(5:36) Strategy to Reach New Audiences and International Expansion

(8:02) Perception of AI in Marketing

(10:25) Optimization Features within Diana's Tool

(11:32) Launch of New Keyword Research Functionality

(13:00) Comparison of Costs: Tools vs Freelancers

(13:20) Discussion on Company's Funding Status and Startup Environment

(13:32) Wrap-up and Closing Remarks