In this high-energy closing session of the Retail Collective Summit, we bring together a powerhouse panel of creative disruptors and marketing legends to deconstruct the new rules of brand building. Featuring leaders from Vans, Final Boss Sour, VidAngel, Creatably, and Biggest Agency, this discussion cuts through the noise of traditional advertising to reveal how "Content is the New Commerce."

The panel explores the shift from polished, corporate messaging to the raw, high-stakes world of creator-led brands. From the "Mugatu-style" viral marketing of Final Boss Sour to the deep brand equity studies of Vans, these experts share how to capture attention in an era where consumers value authenticity above all else.