We're talking about building a bulletproof business. Say that three times fast, that alliteration will get you every time. Building a bulletproof business, so I want to break down 11 different areas you need to focus on to begin to build a solid foundation so that you can start to build a bulletproof business. And I'm going to start today with good old search, search optimization, or Google search, whatever you want to call it. We want to make sure that we're showing up in search for the services that we provide when customers and potential prospects are looking for those services. So how do we, how do we create that? Well, search is created and optimized by one thing, content, content, content, content that content can be used for all kinds of things, developing websites, developing blog posts, developing guests posts, developing press releases, but it's all built off of content. Now, obviously, there are multiple layers of how to optimize search, but this is all built on content. It's all built on content. And so one of the first things in building a bulletproof business is to begin to figure out ways to develop content without you doing the content. So what are those ways? Well, one copywriters, hiring copywriters. Now this can be expensive and it can be very tedious and finding the right copywriters, but if you find the right copywriter, you can begin to have them develop content. The next one is employees having employees develop content and produce content on a consistent basis because if you're the only one in the business producing content and you get hit by the proverbial bus, the content production stops, and if you can't continue to produce content, you can't continue to improve your search rankings regardless. And so your business is over. The bulletproof business becomes the bullet hole business, and now it's sunk, and you're no longer in business. So creating content and having others create content and producing content for the business is a foundational building block in growing a bulletproof business. When was the last time someone besides you built content-produced content for your business? A long time ago? Never? Maybe every once in a while? Has to be daily! Start building out the purpose and the reason why content has to be done and then begin to plug people into roles of producing content. You begin to develop content, you begin to develop a strong search ranking process with that content and showing up in search. You're growing your business. You're getting more leads, a definitely DMN8 the day.