If you opened Instagram this week and watched your follower count drop overnight, you weren't imagining it. The platform did a sweep. Some accounts lost a few followers. Some lost thousands. My DMs have been a war zone for two days.

In this episode I'm walking through what actually happened, why it's not bad news (and might be genuinely good news), and exactly what you should be doing right now if your account got hit.

You'll hear the history of past Instagram purges, why the platforms keep doing this, the math behind why a smaller real audience always beats a bigger fake one, and seven specific moves to make in your business this week. Plus the one thing you should absolutely not post about.

This is for the small business owners, marketers, and creators who saw the drop and panicked. You're going to be fine. Better than fine, actually.

For more breakdowns of what's actually happening in social media and the creator economy, subscribe to The Influence Issue on Substack. Three posts a week, real takes, no marketing speak.

theinfluenceissue.com

x, Brielle

A real micro creator brand deal walked end to end. The forwarded DM. The discovery call. The rate I priced. The three contract clauses I push back on every time, regardless of deal size. The negotiation. The wire. Nine days from gifted offer to $600 closed.I'm a talent manager. 10 years in the industry, 5 months running my own boutique agency. We've fielded 545 brand inquiries and closed 56 paid campaigns since December. This is the sequence behind every one of them.

Learn how to become an influencer manager | https://stan.store/sociallybrielle/p/how-influencer-managers-actually-make-money:

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Youtube: @SociallyBrielle

Instagram: @SociallyBrielle

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Hi guys, Bre here, welcome to the Content For Breakfast podcast! We are launching on New Year's Eve at midnight so mark your calendars, set a reminder, and write it on your bathroom mirror cause babe you don't want to miss this! Stay tuned for 2021's business babe podcast, and follow us on Instagram @ContentForBreakfastPod & our host @BreThornton. 

Let's win together #FCK2020 #ITS2021BABY