Modern Marketing Messages

Content Governance and the Importance of Brand Standards


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Content governance, or content management, facilitates the production and publication of content by symbiotically aligning people, processes, and tools. It is like a blueprint for how your content is planned, created, and distributed and encompasses accountability and cross collaboration with a content team.

In this episode, our host, Taylor Karg, sat down with Americaneagle.com Content Management Lead Tyler Bachman and Senior Content Writer Al Edwards to cover the importance of content, internal content governance, content quality, editing practices, brand standards, and so much more.

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  • Al Edwards: LinkedIn
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    Modern Marketing MessagesBy Americaneagle.com Studios

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