With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for editorial, custom studios and events while also being used for more intelligent and efficient ad sales.

B2B readers are now expecting their B2C experiences to occur in B2B environments. Learn how consumption analytics can provide insight to help you tailor the experience you offer to your B2B readers' needs. Giving your readers recommendations based on their content consumption will drive traffic which creates advertising opportunities. 

Join presenters Hsiaolei Miller, Sr. Director, Data Partnerships, Bombora, and Steve Zakur, CEO, SoloSegment, to learn how to leverage audience consumption data to: 

• give readers the experience they have come to expect

• build an effective data-driven editorial calendar

• plan program content for events

• extend audience development

• expand opportunities with new and existing marketing partners