Aaron Eisman, a social media expert and founder of his own social media agency, discusses his career journey and the evolution of sports social media. He shares insights on the importance of analytics, strategies for going viral, and the impact of social media on athletes and building brands. Aaron emphasizes the significance of building and maintaining relationships, the role of mentors in personal and professional growth, and the need to disconnect from technology. He also highlights the importance of making a positive impact and giving back to the world. 

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