Today we're going to talk about branding and content, or how your content can help you build your brand.

Content is anything that you create and put out into the world in the form of marketing, information, or communication. It could be an email, it could be a video, signage, a leaflet or even a podcast, like we're doing now. It can be a data sheet. It can be instructions, that could be announcing a sale or launching a new product.

Everything comes back to the strategy. So, think about what you are you doing? Why are you doing it and who you're doing it for? You can then apply that to a content plan. You could theme your conte too for a week, a month, or a quarter, having that theme, and a campaign makes it easier for you to create content.